OUR STORY

Whether it's an island escape, a city that has given you new life, or a hometown that keeps you coming back for more, we are inspired and defined by the places we live and travel to. One moment can change the way we approach every day and create a memory that stays with us forever. Dawn patrol when it's head high and offshore, fresh tracks on a bluebird powder day, a local brew after a long day on the water…we remember and cherish these moments for their timeless beauty and simplicity.

MyLife was created to celebrate the places throughout the world that inspire us to dream, encourage us to explore, and ultimately teach us to discover the simple things in life. With designs inspired by the people who know these places best, MyLife apparel is dedicated to anyone who can share our love for the locations, big and small, that frame our lives.

Explore. Dream. Discover.